By Heidi Happonen
Quick Question: Is it effective to use a random “national” day like National Pi Day (or my personal favorite, National Fake Mustache Day*) to get out your message? Or is it just an exercise in the absurd?
Quicker Answer: Yes.
It works because it is an exercise in the absurd. It works not so much because media will take notice of your press release on fake mustaches but it gives you a stage for getting creative and making the story more interesting.
Let’s take a look at today, National Pi Day, as an example.
And a Google search reveals stories from The Washington Post, Huffington Post, CNN, Chicago Tribune, CBS news and many, many more.
It’s a good day to be Pi. Or Pie.
So what makes this “national day” stand out? I’m interested in the answers. I know that here at The Fearey Group, it was just enough of an excuse to buy some pie.
*National Fake Mustache Day was February 3. Which means you have almost a full year to prepare for the next one!