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Aaron Blank
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Fearey Offices
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Seattle, WA 98101
+1 206.343.1543
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#EssentiaNation: A Growing Movement for Better Rehydration

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This week our client, Essentia Water, announced a brand refresh, debuting its new logo and a national marketing campaign aimed at millennial “overachievers”. Essentia produces supercharged ionized alkaline water with a 9.5 pH or higher that’s better at rehydrating the body. At Fearey, we know it’s true. After trying it at the office, our staff found […]

Essentia Water Inspire Brand Campaign Poster

This week our client, Essentia Water, announced a brand refresh, debuting its new logo and a national marketing campaign aimed at millennial “overachievers”. Essentia produces supercharged ionized alkaline water with a 9.5 pH or higher that’s better at rehydrating the body. At Fearey, we know it’s true. After trying it at the office, our staff found we needed a lot more meeting breaks than usual!

The campaign, “Overachieving H20” rallies fans together to join #EssentiaNation.

Essentia Water Celebrate Brand Campaign Billboard #EssentiaNation

“With this new brand campaign, we are fueling a movement around better rehydration. It’s not about one celebrity or athlete voicing our message. We’re a democratic brand and we are calling out to all people who aspire to be a better version of themselves to join the Essentia Nation,” said Karyn Abrahamson, VP of Marketing and Brand Innovation at Essentia Water.

Essentia Water Marketing Campaign Bus Stop Posters

The announcement was covered by trade publication BevNET, who included details from an exclusive interview with Karyn.

Read the full press release here and don’t forget to share your #EssentiaNation moment with Essentia on Facebook and Instagram!

 

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