This week our client, Essentia Water, announced a brand refresh, debuting its new logo and a national marketing campaign aimed at millennial “overachievers”. Essentia produces supercharged ionized alkaline water with a 9.5 pH or higher that’s better at rehydrating the body. At Fearey, we know it’s true. After trying it at the office, our staff found we needed a lot more meeting breaks than usual!
The campaign, “Overachieving H20” rallies fans together to join #EssentiaNation.
“With this new brand campaign, we are fueling a movement around better rehydration. It’s not about one celebrity or athlete voicing our message. We’re a democratic brand and we are calling out to all people who aspire to be a better version of themselves to join the Essentia Nation,” said Karyn Abrahamson, VP of Marketing and Brand Innovation at Essentia Water.
The announcement was covered by trade publication BevNET, who included details from an exclusive interview with Karyn.