Skip to main content
Edit

Talk to us

Business Inquiries
Aaron Blank
CEO & President
+1 206.200.0103
Fearey Offices
The Tower Building
1809 7th Avenue, Suite 1212
Seattle, WA 98101
+1 206.343.1543
  • This field is for validation purposes and should be left unchanged.

Cobbler, Shoe Thy Children

Want more of this?

Sign up for our newsletter and get cutting-edge communications and marketing insights delivered to your inbox.

By Heidi Happonen There’s an expression I use around here with relative frequency when I talk about our efforts around creating powerful PR strategies for ourselves. “The cobbler’s kids have no shoes.” Several months ago it was brought to my attention that most people had no idea what I was talking about or why a […]

By Heidi Happonen

There’s an expression I use around here with relative frequency when I talk about our efforts around creating powerful PR strategies for ourselves.

“The cobbler’s kids have no shoes.”

Several months ago it was brought to my attention that most people had no idea what I was talking about or why a pastry’s offspring would need shoes, until I clarified the intent  of the expression.

And I won’t stop saying it until it’s no longer true.

Today, I was reminded yet again of how woefully we neglect ourselves when I read this article in Inc about the importance of corporate blogs.

The subhead nails it: “Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilized.”

I’ve said something to that effect many times to clients.

Yet I haven’t posted to my own company’s blog for several weeks.

Time for me to take a bit of my own medicine. Or at the very least, go shoe shopping.

One Response

  1. This reminds me of when Heidi always exclaimed, “Drinking the Kool Aid” and I was always so curious what kind of Kool Aid peoples were drinking.

Leave a Reply

Your email address will not be published. Required fields are marked *