Auction of Washington Wines

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Project

Auction of Washington Wines (AWW) is the largest nonprofit wine event in the state and third largest live wine auction in the country. Proceeds benefit Seattle Children’s and Washington State University’s Viticulture and Enology Program. The Auction of Washington Wines retained Fearey to assist with its public relations and social media efforts and implementation as part of a three-year partnership that started in 2018.

Through the partnership, Fearey is helping AWW drive attendance to its events throughout the year, including its signature annual wine weekend of events in August. Fearey has leveraged strategic media relations, thought leadership and social media marketing to tell AWW’s story and event series.

In 2018, the August events raised more than $4.3 million, surpassing its fundraising goal of $3.6 million from the previous year.

In 2019, the August events raised $4.5 million, hitting a new milestone for the second year in a row.

61+ million impressions through 171 total placements in 2018 including 425 Magazine, Great Northwest Wine, KING 5 news, Seattle Kitchen and more.

139 total media placements totaling 113 million impressions, including four national placements, in 2019 (including Wine Spectator, Forbes, The Somm Journal, Town & Country, Puget Sound Business Journal and more).

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Results