Swedish Medical Center


The Fearey Group

Swedish’s doctors attempt to leverage unique solar powered equipment in a “social media backpack” to allow a “live” interactive stream from Mount Rainier to discuss organ donations

WHAT:  Swedish has teamed up with LifeCenter Northwest and Donate Life America, to attempt to stream a conversation with doctors who will summit Mount Rainier. To spread awareness about the importance of organ donation and the necessity of becoming a registered organ donor, the group will leverage the social media backpack and attempt to host a one-hour “live” broadcast and chat discussion from a location on Mount Rainier.

A team at Swedish will support the climbers from a location within the hospital campus where kidney recipient/patient Wayne Johnson will discuss his experiences and add to the conversation. The Web stream can be found at http://bit.ly/cE9OGu. Anyone can join the discussion and ask questions online, which will be answered by doctors and organ advocates “live” during the event. Those with Twitter accounts can also contribute to the conversation by using “hashtag” #donatelife in their post.  The main Twitter handles who will be leading the conversation are: @Swedish, @MelissaTizon, @DanaMLewis, @SeattleBlank.

WHY:  More than 108,400 people are currently waitlisted to receive an organ transplant in the United States, according to the United Network for Organ Sharing.  A new name is added to this waiting list roughly every 10 minutes, and an average of 17 people die each day while waiting for a transplant.

Registering as an organ donor is a quick and simple process.  Your decision to become an organ donor could save the life of one or more people on a transplant wait list.  Organs and tissues from a single donor can benefit more than 50 people on a waiting list.

HOW:  To stream the webcast live from Mount Rainer, the Swedish social media team has brought together state of the art solar and satellite technology to create a Social Media Backpack, a single 10 pound pack that will allow the climbers to attempt to stream a portion of their climb “live” via Ustream.

Swedish’s organ transplant doctors will attempt to use the social backpack to stream an hour long live video segment discussing the importance of organ donation and transplantation.

The rest of the Swedish team will be on the hospital campus, live-tweeting and narrating the event using Twitter and CoverItLive. They will also broadcast conversations on Ustream with other Swedish doctors and a kidney recipient/patient.

WHO:  The organ transplant social media climbing team includes:

Dr. Andrew Precht, Lead climber and Swedish Organ Transplant Surgeon                  

Dr. Udo Schmiedl, Climber and Swedish Radiologist

Kevin O’Connor, Climber and CEO of LifeCenter Northwest

WHEN:  The climb will take place from August 30 to September 3, 2010.  The social media and live stream portion of the climb will take place on September 1, 2010 from 5:00 to 6:00 PM (PST/Seattle).

Interviews are available at Camp Muir (Mount Rainier) on September 1st, via satellite phone during the climb, prior to the climb and preceding it from the base of Mt. Rainier.

WHERE:  http://bit.ly/cE9OGu



  • Aaron Blank for the Swedish Organ Transplant Program, (206) 343-1543, aaronblank@feareygroup.com (day of contact: 425-736-5456) 
  • Jen Bergman for LifeCenter Northwest

(206) 406-9080, jen@vandenberg.com  

For information about the Swedish Organ Transplantation program, visit www.swedish.org/Services/Organ-Transplant

For information on or to register to become an organ donor visit www.donatelifetoday.com

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