At The Fearey Group, we are an extension of our clients’ team. This gives us a thorough understanding of business needs and challenges, allowing us to provide strategic counsel and advice that informs every tactic across the board – from messaging to social media to marketing to internal communications. And it’s how we lay the groundwork for Fearless Thinking. We get to the core of the issue or challenge at hand and get the message out there in ways that are often unique in themselves, garnering even more attention.
What is “Fearless Thinking”? It’s thinking in new ways that shape the future of PR. Like hosting an annual “Surgeon for a Day” event with Swedish Medical Center that allows health enthusiasts and press to scrub-in on a mock brain surgery – and to then share their experience via social media. It’s founding a monthly Social Media Lunch, where Seattle’s business and marketing leaders come to network, learn, and enjoy a meal together at some of the city’s finest and most popular restaurants. It’s creating community – or even founding an entire non-profit – around an issue, like the creation of 501(c)(3) Build the Streetcar and the subsequent campaign that helped Seattle’s South Lake Union neighborhood welcome the new streetcar system.
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