VULCAN INC.

Vulcan Inc. is the investment management company of
Microsoft co-founder Paul Allen. We represent Vulcan’s
real estate division, which manages a diverse portfolio
of approximately 100 acres.

• SITUATION
• Vulcan is developing nearly 60 acres of property in Seattle’s South Lake Union neighborhood with a total build-out of approximately 10 million square feet.


• Vulcan’s goal for South Lake Union is to develop a mixed-use neighborhood that blends residential, retail, commercial and bio-tech development with open space and public transportation-including a new streetcar.


• South Lake Union has the potential to become a major economic engine with a great impact on Seattle's future. It’s critical that city officials, business leaders and neighbors support the vision so that its full potential can be realized.

• SOLUTION
• The Fearey Group developed a communications program to support Vulcan’s development goals and its marketing and leasing efforts for the properties. We incorporated key message development, media relations, brand development, speaking engagements, sponsorships, broker outreach and community relations in this comprehensive, integrated plan.

• RESULTS
• Vulcan’s redevelopment efforts have received local and national media exposure supporting the vision and leadership of Vulcan executives in publications such
  as The New York Times, Wall Street Journal and the Chicago Tribune.


• We placed Vulcan leaders in exclusive speaking engagements to continue to communicate the vision and gain the backing of the community.


• More than 750 people visited Vulcan’s South Lake Union Discovery Center on opening weekend.


• Several important infrastructure initiatives are on track including the Mercer Street realignment and the new South Lake Union streetcar.


• The pendulum of community support has swung in favor of Vulcan and the continual “buzz” about South Lake Union is enhancing development of the project.