Quadrant Corporation

Develops business and office parks, single-family homes and planned communities in the Puget Sound region; a division of Weyerhaeuser Real Estate Company.

• SITUATION
• Quadrant is a highly visible company and regards its reputation as one of its greatest assets.


• Quadrant strives to project a positive profile as a knowledgeable and conscientious builder/developer and then leverages thatpositioning to market its planned communities and office parks.

• SOLUTION
• Since 1991, The Fearey Group has supplied a steady stream of timely information


• Our PR programs moved beyond media relations to include broker incentive programs, direct mail campaigns and groundbreaking events.

• RESULTS
• Though not easily quantifiable, we place a high value on the exceptional trust between Quadrant’s team and ours, enabling us to work quickly and creatively to solve problems and take advantage of unforeseen opportunities.


• In 2001, The Fearey Group generated nearly 1,200 column inches of editorial coverage for Quadrant—equivalent to $3 million in advertising.