Deloitte & Touche, Seattle

Top four accounting firm.

• SITUATION
• Female executives perceived the firm as unsupportive of women in the workplace.


• In response, the firm launched a national women’s initiative to recruit and retain its female executives.

• SOLUTION
• The Fearey Group began by creating awareness of the company’s commitment to women through its program entitled, The Top Rung.


• We added credibility to the program by conducting research on women’s attitudes toward workplace issues and creating an advisory panel of women business leaders.


• The company hosted a luncheon with keynote speaker, Lynn Martin, former U.S. Secretary of Labor, where the survey results were unveiled.

• RESULTS
• Attendees packed the ballroom of the Four Seasons Olympic.


• Deloitte and Touche received very favorable mention in press and the research was widely reported in the local and national media. The media coverage resulted in numerous requests for copies of the research from Fortune 500 companies around the U.S.


• When the District Manager was promoted, he was replaced by a woman.