CollinsWoerman

Full-service architecture and design firm, based in Seattle.

• SITUATION
• CollinsWoerman had forged relationships with several key developers and owners, but limited marketing efforts kept the firm virtually unknown to a large segment of the business community.


• In addition, the firm was planning a name change from CNA to CollinsWoerman and wanted to be recognized as a full-service architectural and design firm.

• SOLUTION
• To differentiate CollinsWoerman from its competitors, The Fearey Group developed an integrated branding and advertising campaign built on the foundation of the CertaintyT concept.

• To increase the public profile of the company, key executives were positioned for key leadership positions in the community.

• RESULTS
• CollinsWoerman saw a considerable increase in the firm's involvement in major architectural projects, including projects for Vulcan in South Lake Union and master planning work in Seattle, Bellevue and Renton.

• The ongoing elements of the CertaintyT campaign continue to position the firm as a leading contender in architecture and design with a distinctive approach that sets them apart.