Boeing Realty Corporation
Boeing Realty Corporation manages all real estate strategies worldwide for The Boeing Company.

• SITUATION
• Boeing Realty, as part of a company initiative to right size its worldwide real estate portfolio, was working to consolidate facilities and reduce surplus real estate through redevelopment and disposition.


• Key messages were crafted and woven into all communications.


• Branded collateral materials now include a corporate brochure, property brochures, signage, letterhead, design guidelines and graphic standards for all sales materials.
  
• A large stakeholder group, including city officials, employees, unions, surrounding communities and the real estate community, was directly affected by these activities.

• SOLUTION
• The Fearey Group developed an integrated communications program using research, message development, brand development, collateral materials, media relations, speakers bureau, sponsorships, broker communications, special events and community outreach.

• RESULTS
• Multiple cover stories and in-depth features in local and national publications helped position company executives as experts and innovators in commercial real estate.

• Speaking opportunities have helped disseminate key messages to the local communities and to real estate developers and brokers.

• Since 2001, Boeing Realty has sold more than 325 acres of land and 2.4 million square feet of office and industrial space.