Vulcan Inc. is the investment management company of Microsoft co-founder, Paul Allen.

Situation

• Vulcan is developing nearly 60 acres of property in Seattle’s South Lake Union neighborhood.
• In order to realize its vision, Vulcan needed several important infrastructure improvements, which required broad-based political and community support.

Solution

• Created a multi-level outreach program aimed at neutralizing opposition and building support.
• Promoted the South Lake Union Discovery Center where people can visit for information on the development and community.
• Created positioning, media outreach strategies, speaking engagements, awards program and events.

Results

• Received local and national media exposure and helped garner broad-based support from key neighborhood and community constituents. 
• More than 55,000 people have visited the South Lake Union Discovery Center.
• Continual “buzz” about South Lake Union is enhancing appeal and appreciation of Vulcan’s redevelopment efforts.