Urban Land Institute Seattle (ULI) is the 800-member local chapter of an international non-profit, providing leadership in the responsible use of land and in creating and sustaining thriving communities worldwide.

Situation

• ULI Seattle needed to generate widespread awareness for Reality Check, an event that brought together 250 business, environmental and political leaders from four counties.
• The event focused on generating greater public awareness around issues facing the Puget Sound region.

Solution

• Created a comprehensive public relations outreach and education program to generate widespread buzz.
• Attracted live media and blog coverage of the event, which created an air of excitement for attendees.

Results

• The event was the most successful media event in ULI history and gained acclaim from national ULI leaders.
• Interest was so high that the Reality Check team had to limit the number of participants.
• 15 reporters attended the event generating numerous regional TV, print and online stories.