UnitedHealthcare is the leading insurance provider in the country, delivering coverage to approximately 25 million individuals nationwide.

Situation

• UnitedHealthcare engaged The Fearey Group to increase its visibility among businesses, consumers and healthcare leaders in the Washington and Oregon markets.

Solution

• Implemented a strategic public relations campaign with business and civic groups, recommended sponsorships and community engagement opportunities and launched an aggressive media campaign.
• Positioned CEO David Hansen as a healthcare leader through multiple speaking engagements and authored articles.  

Results

• Helped boost UnitedHealthcare’s reputation ranking, making it the number two insurance provider in Washington, and the number eight provider in Oregon.
• Increased the frequency of positive stories about UnitedHealthcare and its initiatives in both Washington and Oregon.