Thornton Place is a mixed-use, sustainable village with 121 condominiums,
266 apartments, a 143-unit retirement community, shops and restaurants.

Situation

• The emerging Northgate community is undergoing a major renewal effort that promises to breathe new life into the area.
• As a key component in Northgate’s future, Thornton Place needed to overcome preconceptions about the Northgate neighborhood / mall and gain exposure as a great place to live, dine and play.

Solution

• Unveiled the new Thornton Place and announced creative buyer incentive programs with a media and blogger tour.
• Demonstrated Stellar Holdings’ commitment to the community, and positioned Thornton Place as a long-term partner and stakeholder.

Results

• Achieved nearly 30 million PR impressions and created significant interest among potential buyers.