The Station at Othello Park is Seattle’s first new mixed-use project on Sound Transit’s Link light rail.

Situation

• This new development project aims to be the cornerstone of revitalization in Othello.
• A marketing campaign and kick-off celebration were needed to create excitement around its launch.

Solution

• Created a launch campaign that included brand identity, a website and marketing materials.
• Helped host a community celebration to commemorate the grand opening of the light rail system.
• Showcased renderings and information with the community about the exciting developments coming to the neighborhood.

Results

• The project received an outstanding reception with lots of participation and requests to receive future development updates.

• The celebration garnered attention from elected officials and community leaders, and the project’s developers were able to meet face-to-face with key city decision makers.