Teragren is the nation’s leading manufacturer of environmentally friendly bamboo flooring, panels and veneer.

Situation 

• Teragren wanted to grow its business by educating consumers about their socially responsible bamboo flooring product.  
• The company needed to overcome negative media coverage and unfair perceptions about the quality of bamboo.

Solution

• Developed a comprehensive public relations campaign with strategic media outreach, trade show involvement and tailored business communications.
• Built personal relationships with reporters through a national media tour, developed an eco-savvy press kit, drafted and secured placement for authored articles.
• Created key messages conveying bamboo’s beauty, durability and renewability. 

Results 

• Named to Inc. magazine’s “Index of Fastest Growing Private Companies” and to the Puget Sound Business Journal’s “100 Fastest Growing Private Companies.”
• Products have been featured in numerous high-profile installations – including the Smart Home: Green + Wired exhibit at the Chicago Museum of Science.
• Teragren’s annual revenues increased more than 25 percent on average through 2008.