Evergreen Home Loans – #ShowYourKeys Facebook Campaign

Social Media Engagement Strategy

Background

Thirty years ago, Don Burton saw people’s frustrations within the mortgage lending environment, and started Evergreen Home Loans to transform the home loan experience for homebuyers.

Evergreen offers a home buying experience that delivers on time™ and as promised, helping to make the typically stressful process of purchasing a home, rewarding and exciting! Homeownership is life changing, and Evergreen wanted to make it worth celebrating.

Strategies

Evergreen engaged The Fearey Group to tell client success stories in an authentic and interactive way to celebrate customers as they made their home purchase and to support its reputation as a reliable home financing resource in the Pacific Northwest.

The Fearey team put their heads together and created the #ShowYourKeys social media campaign. Fearey launched the campaign on Evergreen’s Home Office and Branch Facebook pages and worked with loan officers to encourage customers to participate, while Fearey drove awareness online.

To ensure a cohesive campaign throughout all of Evergreen’s offices, Fearey prepared all the onboarding materials to brief each team, while supporting the marketing department as they created collateral for all loan officers.

Results

  • 52 unique branch Facebook pages, 3,000 likes generated for all pages
  • More than 34,000 impressions on Evergreen’s home office Facebook page (with 10,000+ impressions for October alone) for the #ShowYourKeys campaign
  • Social media drove 130% increase in organic traffic to evergreenhomeloans.com
    • 300% increase in web traffic from social media in the 1st month of the campaign
  • Traffic on social media was 5 times greater than that of the previous year
  • Dozens of documented leads and true ROI as a result of the campaign

 

The campaign was so effective, Evergreen launched a microsite to house all the community stories. See for yourself, visit www.showyourkeys.com.