Sleep Medicine Associates is the largest sleep medicine facility in the Pacific Northwest, employing the best minds and latest technology to treat patients with sleep issues and disorders.

Situation

• Sleep Medicine Associates wanted to raise awareness of its program offerings, and share its  expertise to the thousands of people who suffer from sleep disorders.

Solution

• Envisioned and executed the world’s first ever social media “Sleep Up,” a 12-hour live video stream and web chat of a sleep disorder diagnosis, via Ustream.TV, Twitter and CoverItLive.
• Complemented social media efforts with strategic placements in numerous national and regional top-tier broadcast and online news outlets.
• Fostered relationships with leading sleep organizations, including the National Sleep Foundation and the National Sleep Apnea Association.

Results

• Reached more than 5 million people through print, broadcast and online media placements, including the top social media news site of the world, Mashable.com.
• Received outstanding press as a “pioneer, changing the landscape for the field of medicine and sleep medicine.” Achieved more than 50 regional TV news segments.
• Achieved 40,000 mentions on Twitter, and drew audiences of 4,430 on Ustream and 8,563 on CoverItLive.
• Exposure extended all the way to China with more than 3,000 Chinese viewers joining the discussion board before the event had even begun.