Quadrant Homes is Washington State’s largest home builder.

Situation

• Quadrant Homes was developing three master-planned communities – all of which were challenged by the public in nearly every phase of development.

Solution

• The Fearey Group has been working with Quadrant for nearly 20 years, and relied on its comprehensive real estate knowledge to develop a series of successful public relations campaigns.
• Using creative media relations, a speakers bureau, issues management and direct mail, we continually increased awareness of the benefits of planned growth and master-planned communities with potential homebuyers.

Results

• The value of editorial coverage exceeded $21 million in one year alone.
• Enhanced credibility stemming from the campaign has helped all three communities surpass their sales goals year upon year.