HomeStreet Bank is one of the largest privately owned banks in the Northwest and Hawaii.

Situation                

• The economic climate in 2008 was unprecedented, and it was important for financial institutions to have public relations support in handling the crisis.
• The Fearey Group helped HomeStreet Bank identify media opportunities and manage incoming reactive requests.

Solution

• Built relationships with key media in Washington, Oregon and Hawaii.
• Leveraged updates in the industry as opportunities to speak with media.
• Facilitated the bank’s participation in interviews and in authoring articles in publications across all three states.

Results

• Garnered coverage in a broad array of print publications including The Seattle Times, Puget Sound Business Journal, Daily Journal of Commerce and more.
• Featured in broadcast coverage on KING-TV, KIRO-TV, KOMO-AM, KIRO-FM and KXL-AM.