Coldwater Creek is a publicly traded multi-channel retailer based in Sandpoint, Idaho.

Situation

Coldwater Creek operates one of the largest, most successful catalog companies in the country.

• The company wanted to expand its retail presence to 80 stores nationwide.

Solution

• Created a market entry plan that could be adapted for each locale.
• Employed a multi-tier campaign utilizing a media blitz, direct mail and a fully branded press kit.
• The program donated a significant portion of opening day sales to select nonprofits.

Results

• In each new market, long lines of eager shoppers queued for hours for the store opening.
• Helped the company develop ongoing community relationships and maintain a persistent presence in the media.