Boeing Realty Corporation manages real estate strategies worldwide for
The Boeing Company.

 Situation

• Boeing Realty needed to consolidate its facilities as part of a national redevelopment and disposition strategy.
• The company was under considerable pressure to quickly reduce assets and obtain top dollar for its properties.

 Solution

• Created an extensive broker outreach program and communications platform consisting of message development, community outreach, a speakers bureau, collateral, media relations and special events.
• Worked closely with local jurisdictions to create comprehensive entitlement strategies.
• Launched an aggressive media relations program to raise the exposure of Boeing Realty’s properties and illustrate how the company was adding value to communities and shareholders.

Results

• Key speaking opportunities and multiple cover stories helped position company executives as innovators in commercial real estate.
• Boeing Realty sold more than 325 acres of land and 2.4 million square feet of office and industrial space.