The Allen Institute for Brain Science is a nonprofit medical research organization dedicated to advancing brain research by delivering free data and tools to
scientists worldwide.

Situation 

• The Allen Institute wanted to build its reputation as a world-class research organization, raising awareness with both consumers and scientific communities.

Solution

• Produced high-profile press announcements that helped create relationships with the National Institutes of Health, legislators, advocacy groups and top-tier media.
• Announcements received outstanding coverage in The New York Times, Time, National Geographic, WIRED, Science News on CNN, PBS News Hour, NPR, NBC and many more outlets.

Results

• Achieved more than 4500 million PR impressions and pick-up in China, India, Europe, Canada, Australia and several other countries.