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PUBLIC RELATIONS
We've developed and implemented comprehensive public relations strategies for 25 years. Simply put - we know what works. This deep experience enables us to develop a personalized approach for each client specifically tailored to the needs of their business.
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PUBLIC AFFAIRS / GOVERNMENTAL RELATIONS
One of our key strengths and points of differentiation among local agencies is our ability to work within the local political framework to effect change. We regularly work with city planning departments, municipal and county governments and community groups to understand all aspects of an issue and how to go about addressing it. And clients rely on our expertise in community outreach to address and engage the public and all of the major stakeholders in any given situation.
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MEDIA RELATIONS
We've earned the trust and respect of the media because we consistently deliver newsworthy, accurate and timely information. We work closely with clients to prepare them for interviews to make the most of media opportunities. We've invested in the latest web-based technologies to ensure we have up-to-date information on national reporters, breaking news and feature stories and we are equally adept at placing stories in The New York Times as we are in The Seattle Times.
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NEW MEDIA ENGAGEMENT
The Fearey Group is on the front lines of the ongoing evolution of traditional media and the rise of new media. Our direct experience with a wide-variety of digital tools allows us to develop customized new media strategies and metrics for our clients. We understand the value and intricacies of new media and can help guide our clients to effectively engage in this rapidly evolving landscape.
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COALITION BUILDING
Mobilizing support for complicated and controversial issues. Recent client examples include building the grassroots coalition in support of the South Lake Union streetcar.
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ENTITLEMENT STRATEGY
Creating communications strategies to assist clients throughout the entitlement process to keep projects moving forward.
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COMMUNITY INTEGRATION PROGRAMS
With an in-depth knowledge of the community and access to many key decision makers, The Fearey Group links client executives to appropriate civic, cultural and charitable organizations. This unique service offers firms a way to broaden their network and expand their influence through new business relationships.
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MARKETING COMMUNICATIONS
When you need additional marketing tools like advertising, branding, design, and direct marketing to augment our public relations services, we bring in our creative partners who can produce everything to complete an integrated marketing campaign including identity packages, trade and consumer advertising, sales materials and website development.
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SPECIAL EVENTS
Grand opening, sales and commemorative events can be a great way to bring excitement to the community, create customer loyalty and garner media attention. The Fearey Group takes a big-picture look at how events can shape perceptions, gain community support and enhance the bottom line.
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SPEAKER'S PLATFORM
To maintain the consistency of key messages in any communications campaign, we often work with clients on speech writing and speech training. Once we help clients refine and articulate their messages and hone their delivery, we often arrange a speaker's bureau where they can increase their public profile, reach new audiences, and make a personal appeal for public or business support.
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CRISIS COMMUNICATIONS / ISSUES MANAGEMENT
If a crisis erupts, we hit the ground running to research breaking stories, develop messages and responses, and prepare spokespeople with intensive media training. We've managed such varied and fast-moving issues as environmental and land use projects, on-the-job injuries, food-handlers diseases, sexual harassment and more.
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