#EssentiaNation: A Growing Movement for Better Rehydration

Rachel Taylor / May 16, 2017

Essentia Water Inspire Brand Campaign Poster

This week our client, Essentia Water, announced a brand refresh, debuting its new logo and a national marketing campaign aimed at millennial “overachievers”. Essentia produces supercharged ionized alkaline water with a 9.5 pH or higher that’s better at rehydrating the body. At Fearey, we know it’s true. After trying it at the office, our staff found we needed a lot more meeting breaks than usual!

The campaign, “Overachieving H20” rallies fans together to join #EssentiaNation.

Essentia Water Celebrate Brand Campaign Billboard #EssentiaNation

“With this new brand campaign, we are fueling a movement around better rehydration. It’s not about one celebrity or athlete voicing our message. We’re a democratic brand and we are calling out to all people who aspire to be a better version of themselves to join the Essentia Nation,” said Karyn Abrahamson, VP of Marketing and Brand Innovation at Essentia Water.

Essentia Water Marketing Campaign Bus Stop Posters

The announcement was covered by trade publication BevNET, who included details from an exclusive interview with Karyn.

Read the full press release here and don’t forget to share your #EssentiaNation moment with Essentia on Facebook and Instagram!



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Rachel Taylor

Marketing + PR Manager

Rachel is a born communicator and marketing specialist. After spending three years on the client side, capturing media hits and crafting powerful stories for a variety of organizations, Rachel now tackles all of Fearey’s marketing and public relations initiatives from the inside.

She loves punching out a solid strategy and dropping data into Microsoft Excel to drive decision making. Her skills lie in project coordination, media relations, digital marketing, social media management, SEO and website development.

As a Seattle native, she’s a go-to resource for information about hiking or anything outdoors. You will find her squeezing every adventure into the time outside of work – Whistler ski trips, post-work training hikes up Mailbox Peak, canoe camping, summiting Mt. Adam’s on skis, backpacking the North Cascades or paddleboarding on every body of water possible. In the rare moments of rest, she’ll kick back in a hammock with a good read and the pup.