#EssentiaNation: A Growing Movement for Better Rehydration

Rachel Taylor / May 16, 2017

Essentia Water Inspire Brand Campaign Poster

This week our client, Essentia Water, announced a brand refresh, debuting its new logo and a national marketing campaign aimed at millennial “overachievers”. Essentia produces supercharged ionized alkaline water with a 9.5 pH or higher that’s better at rehydrating the body. At Fearey, we know it’s true. After trying it at the office, our staff found we needed a lot more meeting breaks than usual!

The campaign, “Overachieving H20” rallies fans together to join #EssentiaNation.

Essentia Water Celebrate Brand Campaign Billboard #EssentiaNation

“With this new brand campaign, we are fueling a movement around better rehydration. It’s not about one celebrity or athlete voicing our message. We’re a democratic brand and we are calling out to all people who aspire to be a better version of themselves to join the Essentia Nation,” said Karyn Abrahamson, VP of Marketing and Brand Innovation at Essentia Water.

Essentia Water Marketing Campaign Bus Stop Posters

The announcement was covered by trade publication BevNET, who included details from an exclusive interview with Karyn.

Read the full press release here and don’t forget to share your #EssentiaNation moment with Essentia on Facebook and Instagram!



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Rachel Taylor

Marketing + PR Manager

Rachel is a born communicator and an enthusiastic supporter of all things social media. After spending four years earning her degree in international business and economics at the University of Denver, Rachel returned to her native Seattle where she interned for the Lupus Foundation of America and Organizing for Washington. She was soon snatched up by The Fearey Group where she continues to wow us daily with her enthusiasm and fearless thinking.

In her spare time, Rachel bikes, runs and treats the team to delicious homemade vegan muffins.