The LYFE Kitchen leadership team hosts its Brussels sprouts ceremony at its new Playa Vista, California location on Feb. 9, 2016
Agency team is focused on consumer insights, brand and advertising duties, social media and public relations activities for LYFE Kitchen
MEMPHIS, Tenn. – February 10, 2016 – LYFE Kitchen announced it has appointed Seattle- based, Bureau155 as marketing and advertising agency of record. Privately owned LYFE Kitchen has pioneered the “fast-fine” dining experience – offering a combination of healthful, great-tasting food that is accessible and affordable through its expanding family of LYFE Kitchen restaurants.
Bureau155 will manage integrated marketing and advertising duties for LYFE Kitchen, including a repositioning and launch effort led by the new “Feed. Your. Self.” brand campaign created by the agency.
“Bureau155’s experience creating holistic, yet impactful marketing programs for national brands, including Outback Steakhouse, 7-11 and Mr. Coffee, was a key reason for its selection by the LYFE Kitchen executive team,” said Stephanie Steil Hoppe, Chief Marketing Officer at LYFE Kitchen.
In addition, The Fearey Group, in collaboration with Bureau155, will handle national public relations activities, including media relations and on-the-ground community outreach and support.
“We have taken a huge step forward in evaluating all of our needs as we take LYFE Kitchen to the next level. We knew we needed the support of an agency team to execute on our important daily brand and public relations initiatives. We are excited to partner with Bureau155 and The Fearey Group and look forward to working with them to expand and grow our company in the months to come,” said Hoppe.
The agency team’s work is already underway supporting this week’s opening of the LYFE Kitchen restaurant in Playa Vista, Calif. and readying the opening of LYFE Kitchen’s Cupertino, CA location in March, mere steps away from the new Apple campus.
“We are thrilled to be able to help bring this one amazing brand to life,” said Keith Goldberg, executive creative director and co-founder of Bureau155. “LYFE Kitchen has listened to what today’s consumers truly desire and has democratized access to thoughtfully sourced, healthful, great-tasting food.”
“To partner with a national brand, such as LYFE Kitchen, that is exploring new ways to engage its customers, is a great opportunity for our firm,” said Aaron Blank, CEO and president of The Fearey Group. “Over the years, our firm has established a global network of offices to be able to offer local, on-the-ground support for companies like LYFE Kitchen.”
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About LYFE Kitchen
LYFE Kitchen (www.lyfekitchen.com) launched its first restaurant in Palo Alto, California, in 2011 and was acquired by Carlisle Corporation in 2015. To date, the premier fast-fine restaurant chain has opened 18 locations across six states, including California, Colorado, Nevada, Illinois, Tennessee and Texas. LYFE Kitchen is committed to the idea that great-tasting food can also be healthy, affordable and convenient. With choices to please anyone, from flexitarian to vegetarian, omnivore to vegan, our skilled and celebrated chefs have developed a dynamic menu that is as delicious as it is inspiring. Using ingredients with the highest standards of quality and social responsibility, LYFE Kitchen is creating a new category of lifestyle restaurants.
About Bureau 155
Bureau155 (www.bureau155.com) is an independently owned strategic and creative agency that works with leading brands across the country, including Frito Lay, Jarden Consumer Solutions, Fiji Water, Mr. Coffee and Target. The agency’s point-of-view – Don’t just build a brand, create a movement – is the foundation upon which it develops fully integrated, multi-platform campaigns for clients.
About The Fearey Group
For 35 years, The Fearey Group (www.feareygroup.com) has provided communications services for some of the country’s leading public, private and non-profit organizations. The firm has strong practices in the areas of health and life science, consumer, real estate, professional services and crisis communications. The firm is also a founding member of the Public Relations Global Network (www.prgn.com), an international organization of 45 leading independent, owner-operated public relations agencies.