Reputation management advice for service industries

Diane Geurts / November 20, 2015

When you’re looking for someone to do repairs or a remodel on your home, where do you turn for recommendations? You probably search online as a starting point – if not to get a final recommendation, too. Aaron Blank, CEO here at The Fearey Group, recently spoke to Gary Thill at Remodeling about how he found a contractor via Porch and other online solutions.

With more and more people finding service providers this way – no matter your industry – managing your online reputation has never been more important. The article provides some suggestions that are simple to implement, including:

  • Google your company. Find out what people are saying about you.
  • Set up a Google Alert for your company. Stay on top of what is being said in a timely fashion.
  • Communicate clearly with your customers. Many bad reviews are a result of poor communication and lack of clarity regarding scope of work.

Aaron also suggests following up with your client when the job is done and asking how you did. You can then point them to the review site of your choice to comment on their experience working with you and your team.  Hubspot compiled a list of review sites that is a great starting point.

Aaron's rental

Aaron Blank’s rental, remodeled by a contractor found online.