The Stickiest Brand – the Pike Place Gum Wall

Diane Geurts / November 4, 2015

Pike Place Market is cleaning the infamous gum wall next week. If ever a component of a brand was sticky, the gum wall is it. The market fully expects that people will resume the tradition shortly after they have cleaned off 20 years of chewing history.

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The realistic expectation is just one reason we love how the Market is approaching this: they are also running a contest on Facebook. Share your best picture of yourself at the wall with #GumWallSnap, and you’ll be entered to win. What do you win? It isn’t really clear, but we’re sure it’s good. Maybe a year supply of gum?