Pike Place Market is cleaning the infamous gum wall next week. If ever a component of a brand was sticky, the gum wall is it. The market fully expects that people will resume the tradition shortly after they have cleaned off 20 years of chewing history.
The realistic expectation is just one reason we love how the Market is approaching this: they are also running a contest on Facebook. Share your best picture of yourself at the wall with #GumWallSnap, and you’ll be entered to win. What do you win? It isn’t really clear, but we’re sure it’s good. Maybe a year supply of gum?