Crisis Communications and Doing What’s Right

Diane Geurts / October 28, 2015

In September here in Seattle, a beloved local tourist company was involved in a tragic accident that made international headlines. Ride the Ducks, the WWII amphibious boats that take tourists via land and water around Seattle, collided with a tour bus on the Aurora Bridge, a bridge that is notorious for its narrow lanes. Five were killed and many more were injured. The city – and the world – was stunned.

Ride the ducks

Josh Kerns of KIRO Radio spoke to The Fearey Group’s vice president of Public Affairs, Alex Fryer, to get his insights into how a crisis like this should be handled from a public relations perspective. In any crisis like this, Alex said, you do what’s right for the people involved – for the families, for your employees. You don’t think of the PR optics. Just do what’s right.

It’s a good reminder that with any communications, doing the right thing is always the best thing.

Listen to the full conversation at