TFG Learns About the Hottest App in Japan

Rachel Taylor / October 12, 2015

TFG and Japanese Visit 1.2

In September we were fortunate to receive a visit from Aaron’s friend Natsuko Mochizuki, head of a PR/marketing firm in Tokyo called Moonlight Wave. Natsuko brought colleagues from two of her clients, Recruit Lifestyle, which is a subsidiary of Recruit Group, and Reckitt Benckiser JAPAN, the parent company for global brands that include Veet, Clearasil and Dr. Scholl’s. Over lunch at our office, we all got to know each other better. Our main topic of shared interest: social media best practices and trends.

Translating back and forth between English and Japanese, we discussed similarities and differences in social media use in the U.S. and Japan. Unanimously, our Japanese peers agreed that Line, a social messenger phone app, is the most widely used app among millennials in their country. Indeed, Fast Company has described the Line app in Japan as a “culture-changing, revenue-generating phenomenon,” landing it a spot in the magazine’s Most Innovative Companies list. The app offers free messaging, video and phone calls, which address the shortcomings of other communication/social platforms. At one point during our discussion, Kazuyo Sugisaki, who works for Recruit, leaned across the table to show us the “stickers” or fully graphical emojis available to send on the Line app. We loved them! According to TechCrunch, Line’s user-generated “stickers” market made a whopping $75 M in the first year of its launch.

© TechCrunch
© TechCrunch

In the U.S., social messaging apps are also massively popular. The Fearey Group team members had many things to say about the potential of Instagram and Snapchat, both of which harness the power of images to communicate. Over the past few years in the U.S. we have seen brands jump into social platforms such as Snapchat, previously used for 1-to-1 conversations, to visually share their story with a larger audience. Social media companies are finding creative advertising opportunities, and brands are jumping on board.

TFG and Japanese Visit 2.2

Before lunch was over we each shared our favorite smartphone app. Check out what was shared below.

Favorite smartphone apps:

  • Glympse (Location-sharing app similar to Waze)
  • Mercari (Buy and sell items from your phone)
  • Line (Free messenger app)
  • Stellar (User-created photo stories)
  • Antenna (Curation magazine app)
  • Overdrive (Free online books)
  • Happify (Self-improvement/personal skills learning)
  • VSCO Camera (Photo editing)
  • Peatix (Event and ticket creation)
  • Line (Free messenger app)
  • Smart News (News curation)
  • Tinder (Online dating)

Rachel Taylor

Marketing + PR Manager

Rachel is a born communicator and marketing specialist. After spending three years on the client side, capturing media hits and crafting powerful stories for a variety of organizations, Rachel now tackles all of Fearey’s marketing and public relations initiatives from the inside.

She loves punching out a solid strategy and dropping data into Microsoft Excel to drive decision making. Her skills lie in project coordination, media relations, digital marketing, social media management, SEO and website development.

As a Seattle native, she’s a go-to resource for information about hiking or anything outdoors. You will find her squeezing every adventure into the time outside of work – Whistler ski trips, post-work training hikes up Mailbox Peak, canoe camping, summiting Mt. Adam’s on skis, backpacking the North Cascades or paddleboarding on every body of water possible. In the rare moments of rest, she’ll kick back in a hammock with a good read and the pup.