Social Media and Public Relations – Building a Community

Chris Guizlo / October 17, 2014

This week I had the privilege of speaking to two University of Washington public communications classes on the importance of social media in public relations. As a social media junkie, it’s easy to see how utilizing social media can help achieve or complement public relations goals. But as with any PR strategy, it is imperative to think about the goals you are trying to achieve.

With demographics constantly changing and new tools coming out all the time, a social media plan should be as strategic as your overall public relations plan. Even better, it should be an integral part of your overall communications strategy and it should be flexible, adaptive, measurable and cohesive.

Social media these days is all about building connections and sharing experiences to create a lasting impact.  Organizations and brands have a great opportunity to reach out directly to their audiences and engage them in a conversation, and even become part of their lives, through social media. The power of social media to recruit new talent to your organization should also not be overlooked. Keeping those ideas in mind will help to build a community of engaged individuals who will actively advocate and interact with your brand on a regular basis.

Speaking of building that community, do you follow The Fearey Group team on Twitter?

The Fearey Group – @TheFeareyGroup

Aaron Blank – @AaronBlank

Laura Ray – @Lrayseattle

Alex Fryer – @alexfryer7

Nandi Thorn – @nandithorn

Heather Fernandez – @lunacielo

Amy Snow Landa @AmyLanda

Chris Guizlo (Me!) – @chrisguizlo

Caity Rock – @CaityRock


About Chris Guizlo

Coffee Lover, Travel Addict, Political junkie, Former Washingtonian Turned Seattleite, Twice an #AmericanU Grad and @ChrisGuizlo on Twitter


Chris Guizlo

Account Supervisor

Chris is at the cusp of what’s next when it comes to the digital world, and we’re thankful for it. When he’s not answering questions about podcast strategy or live streaming events, you can find him pitching media and writing blog posts for clients. His unique background in Washington D.C., both in political affairs and as a Communications Manager for the American Heart Association, provides a point of view that is invaluable to the work we do every day. He has the ability to immerse himself in his clients’ worlds, becoming a subject-matter expert who is genuinely invested in their business.

After work you can often find Chris enjoying a pint at a local microbrewery, taking in a Seahawks game, playing with his dog, London, or traveling around the country for airline miles.