The 366th Day: A Reflection

Heather Fernandez / August 5, 2014

Heather-F.-Twitter-Snapshot-1st-dayTime flies when you’re having fun. Cliché? Yes. True? You bet.

Not sure how often that phrase is referenced when talking about work, but I’m going to go ahead and put it out there. Today I celebrate my one-year anniversary here at The Fearey Group and I cannot believe how quickly these past 12 months have flown by.

Before you dart off thinking this will be all Kumbaya-like, stay with me for a moment. If you’re a PR person reading this, you’ve likely heard and battled every stigma ever noted about the PR industry – very fast-paced, high-intensity, long hours, overly demanding at times, etc. I would be lying if I said that there isn’t a smidge of truth to some of these. But all that aside, there is such rewarding glory in doing what we do as PR and communications professionals. Having spent my career working as an in-house counselor, an account executive at a global agency, and now an account supervisor at a boutique local firm, I feel I can say with confidence that serving as a strategic and thoughtful counselor to members of my community is a job unlike anything out there.

Every place I have worked has impressed upon me the marks of its passion, and The Fearey Group is no exception. Looking back at the past 365 days, I think about the ways in which my time here at TFG has helped to shape me as a PR pro and as a professional:

1. I get to help my neighbors tell their stories. Storytelling is why I got into this industry in the first place. Serving as a bridge to help translate the heart and soul of a brand or company to audiences near and far is a creative outlet that should not be taken for granted. It’s problem-solving on a whole new level and in a way that deeply impacts public perception for days, months, years to come. What a challenge!

2. Fearless and nimble – that’s how we do it at TFG. We have a motto here – “Fearless Thinking.” It means that in everything we do, we strive to marry the creative with the courageous to bring about an impact for our clients that is bold, surprising and successful. To be encouraged by leadership to take these risks and be daring is liberating to say the least. Not to mention the look on clients’ faces when our campaigns help them achieve the highest in metrics – it’s a win-win!

3. We are family (cue Sister Sledge!). There are many benefits to working within a boutique firm, many of which are centered around the fact that we are able to be more nimble and forego much of the process and red tape a larger agency would require. But beyond that, Aaron Blank (our fearless CEO here at TFG) has continued to ensure that TFG goes beyond the traditional offerings of an employer – helping to make TFG one of the best places to work in Washington. We have each other’s back, we support each other in all that we do, we have the flexibility to keep a healthy work/life balance, and at the end of the day, we really like working with each other. Hugs all around?

Mostly my time here has flown by because I’ve been fortunate enough to take on the very best this industry has to offer under the roof of one of the most respected agencies in the city. You can’t beat that. At the risk of coming off salesy and showing my true bias, here’s a link to open positions we have here at The Fearey Group. Come join me in taking on the world and feel free to contact me either over LinkedIn or via Twitter!

Comments (1)

    David Landis avatar

    David Landis Aug 5, 2014, 11:23 PM

    Heather - congratulations on your 1-year anniversary. All of us at LCI wish you the best and we're delighted to be working with you on Care4Today! Cheers, David


Heather Fernandez


Heather is a communications powerhouse. As leader of the social media programs at The Fearey Group, she is a social media ninja with a finger on the pulse of all things trending. With a passion for storytelling and a deep understanding of her clients’ needs, she delivers top-notch service without compromise.

She loves spending her free time with her family, strolling for coffee in south Seattle or playing at Alki Beach.