SMLunch: Organically Grown Relationships and All-Natural Partnerships Make for a Healthy Networking Diet

Chris Guizlo / April 16, 2014

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Social media and the suite of tools, platforms and apps that make up this digital highway have transformed the way people meet and interact. Twitter alone has opened a plethora of doors for professional networking, B2B marketing and interpersonal relationship building. Today millions of people are connecting via social media long before they ever meet in person – that is if they ever meet at all!

My professional network is largely made up of people I met via social media. These relationships were further cemented when we met in person. Never underestimate the power of a face-to-face interaction! It truly helps to build trust in one another and add a layer of emotion and compassion that might not exist through a purely digital relationship.

Great way to meet new people in the social media scene.

This is why The Fearey Group started SMLunch a few years back. It was started as a way to take relationships offline and into the real-world. SMLunch rotates monthly among local businesses, showcasing a variety of brands and the social media community behind them. Each lunch follows an informal program filled with ample amounts of networking, short presentations by host businesses, plenty of cool giveaways and the opportunity to showcase your brand, service or mission to a group of engaged and connected individuals in the community. Attendees range in industry – from artists to writers and executives to entrepreneurs, from real estate agents to social media community managers and those in the non-profit sector. At the end of the day, the point is to take these relationships we’re building online and meet in person – to further inspire collaboration, inspiration and support.

Great way to meet new people in the social media scene.

Our next lunch will take place on May 22nd at the offices where attendees will learn more about Seattle’s hottest startup. Tickets are now available at Brown Paper tickets.

Be sure to check out SMLunch on Facebook and follow @TheFearyGroup and #SMLunch for additional details.

We hope you’ll SMLunch with us soon!

What’s the buzz about? Here’s what fans of SMLunch are saying!

“SMLunch is such a wonderful way to bring those in the social media world together once a month to actively engage with one another in person. Not only are you able to spread the word about your company, but it helps solidify relationships with your existing online connections and network with those across such a broad spectrum of brands- all over lunch!” – Annie Hong, Social Media and Public Relations Manager, Anthony’s Restaurants

“#SMLunch connects those from the digital world into the “real world” with food, networking and education. This fast-paced event has become a must-attend event for the Seattle social. #SMLunch has helped me to develop relationships with influencers and companies in the area that I never knew I’d need to know!” – Ann Peavey, Chief Concierge, Visit Seattle

“SMLunch is a great, intimate way to meet and network with other professionals in a casual setting. As an attendee and host of an SMLunch, I can truly say it’s been a really valuable experience and great opportunity to showcase our company and create new business connections.” – Kara Drinkard, marketing manager, glassybaby

“I started attending SMLunch to network and meet local people in the social media and marketing community. While I did do just that, what I really came away with was a number of new friendships that have enriched my life and a group of friends that constantly teach me new things” – Howie Cohen, General Merchandise Buyer, Bartell Drugs


Heather Fernandez

Heather Fernandez is an Account Supervisor with The Fearey Group and chief event organizer for SMLunch. She’s also a Mother, PR dynamo, Reader, Fashionably-challenged, Seattleite via SoCal, lives to laugh, lover of the sea & a fan of great beer #GoHawks


Chris Guizlo

Account Supervisor

Chris is at the cusp of what’s next when it comes to the digital world, and we’re thankful for it. When he’s not answering questions about podcast strategy or live streaming events, you can find him pitching media and writing blog posts for clients. His unique background in Washington D.C., both in political affairs and as a Communications Manager for the American Heart Association, provides a point of view that is invaluable to the work we do every day. He has the ability to immerse himself in his clients’ worlds, becoming a subject-matter expert who is genuinely invested in their business.

After work you can often find Chris enjoying a pint at a local microbrewery, taking in a Seahawks game, playing with his dog, London, or traveling around the country for airline miles.