The Top of The Needle

Rosalind Brazel / October 9, 2013

Observations from Caleb Kruse

Last week I had the opportunity to help staff a promotional event for CenturyLink. The event is called Ultimate Homeseat Giveaway and happens every week on Blue Friday. A green chair is placed at Seattle landmarks and areas with high foot traffic. Onlookers are then encouraged to sit in the chair, snap a picture with their smartphone and upload it to either Instagram or Twitter with the hashtag #homeseat to win free Seahawks Redzone tickets as well as signed merchandise from Richard Sherman. Last Friday this display was in front of the Space Needle.

While helping drive traffic to the chair and encouraging people to sit, snap and win I was able to chat with some of our clients at Centurylink as well as the PR director for the Space Needle. It was fun to have the opportunity to share a little bit about myself and hear how these professionals come to be where they are now. While talking with the PR director for the Space Needle, Sean Marshall, he mentioned how he used to work with a number of employees from the Fearey Group at a different PR firm back in the day. He also told me that I landed in a really good spot and encouraged me to make the most of my opportunity. This made me realize how connected the Seattle community is and how important it is to build and maintain working relationships because you never know where you or your colleague will end up.

At the end of the event, Sean offered to take me and the Centurylink employees up to the observation deck which was definitely the highlight of my week. It could not have been a more gorgeous day to view our beautiful city from above. Generosity, kindness and professionalism are common themes I am beginning to appreciate the more I learn about this industry. I am excited to take Sean’s advice and peruse as many opportunities to learn during my time here at The Fearey Group.

Taken from the top of the Space Needle