Media Monday: Ali Brownrigg, Seattle Magazine

Rosalind Brazel / December 17, 2012

Each Monday, we’re giving readers a chance to get to know the media a little better.

With a little flair.

Our goal is to give readers some insight into the work and work style of area journalists, and get to know a little bit about the person behind the byline. Start your week off with an online networking opportunity through our Media Monday blog post.

This Week: Ali Brownrigg, Seattle magazine

ali_brownriggAli Brownrigg is Seattle magazine’s style editor and editor of Seattle Bride.  A graduate of the University of Washington, Ali has a deep love for Seattle, its style, anti-style and everything in between. In 2006, before she started writing about fashion and shopping in Seattle, she had a short-lived online boutique called Petaline where she sold clothing, accessories and art created by artisans in Seattle and Portland. Once the recession hit, she closed up shop and began covering the city’s retail and fashion as the shopping columnist for, the Seattle Times’ former shopping website.

Ali resides in West Seattle and is proud mom of two kids, a pug and three chickens. In her spare time, Ali and her family spend time in their huge backyard garden or at Lincoln Park. She never ceases to be amazed, humbled and stunned by the majesty of the mighty Pacific Northwest.

Q: What’s your favorite story you’ve done in the last week?

A: I just wrapped up the Spring/Summer 2013 issue of Seattle Bride, so that is topmost in my mind. This issue is so beautiful, so much fashion!  Our flower story is very stunning, as well. For Seattle magazine, I did a blog post on Seattle’s amazing modern jewelry makers. Stunning stuff!  So inventive.

Q: What skills do new journalists need?

A: They need to understand how to write compelling and snappy content in as few words as possible!  They also need to have social media savvy.

Q: Finish this sentence: “A good PR person is …”

A: …only sends relevant pitches to writers. They also understand the power of the subject line.  If it’s a local store/designer/product, mention it in the subject line so it stands out in the sea of emails that bombard my inbox.

Q: If you weren’t working at your current job, what would you be doing?

A: I’d be at home, being a mom and probably freelancing.

Q: What hidden talent or skill do you have that viewers/readers don’t know about?

A: Well, let’s see.  I’m a great knitter! And I like to sew. When I retire I’ll be able to actually see some projects from start to finish!

The PR Pro Takeaway: Big hints from Ali here about subject and relevancy. Make sure your email pitch to her stands out by using her suggestions to craft a strong subject line. Also, pitches that aren’t about fashion, weddings and shopping are probably not going to catch her attention. For the latest local fashion news check out her Tweets and brides-to-be or anyone who just likes weddings can read Seattle Bride online or in print.