There’s an expression I use around here with relative frequency when I talk about our efforts around creating powerful PR strategies for ourselves.
Several months ago it was brought to my attention that most people had no idea what I was talking about or why a pastry’s offspring would need shoes, until I clarified the intent of the expression.
And I won’t stop saying it until it’s no longer true.
Today, I was reminded yet again of how woefully we neglect ourselves when I read this article in Inc about the importance of corporate blogs.
The subhead nails it: “Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilized.”
I’ve said something to that effect many times to clients.
Yet I haven’t posted to my own company’s blog for several weeks.
Time for me to take a bit of my own medicine. Or at the very least, go shoe shopping.