By Sophia Wilkins, The Fearey Group
In the realm of public relations a less-than-flattering headline can upset your entire day.
Today, the British paper The Telegraph lays it out in painfully funny bold type:
Just in case Goldman wasn’t feeling the need for extra PR help today, another Brit paper The Spectator shouts: “Darth Vader 1 Goldman Sachs 0.”
Goldman was quick to get a response to the media, but the first hit, from Smith, was probably, just like boxing, the one that had the most impact.